Ethics and confidentiality
Confidentiality is a given in all our assignments. We strive to be as honest as possible with each other, and what we discuss remains private between us.
We operate according to the International Coaching Federation's ethical guidelines. Click here to read more.
This is how we handle your personal data
Below you will find information about the data we process about you, for what purposes, the legal basis for the processing, how long the data is stored, and your rights.
Data Controller
Roger Sjöström at Ray4U AB (org. no. 559487-9644) is the data controller for the processing of your personal data. If you have any questions regarding the processing of your personal data, please email roger.sjostrom@ray4u.se.
How do we use and protect personal data?
What do we use your personal data for?
When you contact us via email, call us, or fill out one of our contact forms, we save the information necessary to provide the information or services you, as a customer, request.
What personal data might we collect?
Name, email address, address, mobile phone number, and possibly billing address.
How have we collected your personal data?
We only collect the personal data that you provide to us via email, phone, or contact forms.
With whom do we share the information?
We do not share your personal data with any third party.
What rights do you have?
How long do we retain the information?
If you have initiated contact with us (by signing up for an event or newsletter) or entered into an agreement with us, Ray4U will store your contact information until you or Ray4U wish to terminate the contact. If you contact us and request that your information be deleted, we will do so unless we are obligated to retain the information due to an agreement or other legal reason. Please note that certain information must be retained according to applicable legislation, such as the Swedish Book Keeping Act.
Legal Basis
For us as a company to be able to store various individuals' personal data, we must have a legal basis for this. If we do not have a legal basis, we cannot process your personal data. There are six legal bases under GDPR, and two of them are relevant for the data handled by Ray4U:
Cookies
We also collect data through so-called "cookies" on this website. These are small text files stored on your computer that help us see statistics about our website visitors. The cookie files are completely anonymous and do not contain any personal information except for your IP address.
You can choose whether to accept or block cookies. Most web browsers automatically accept cookies, but you can change your browser settings to refuse cookies.
Please note that if you choose to block cookies, this may in some cases impair the functionality and experience of the website.
Our Contact Information
Supervisory Authority
If you believe that we have in any way violated the handling of your personal data, you can report this to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten). They are the supervisory authority for personal data processing and data protection.
Ray4U reflects several central aspects of our vision to, in partnership with our clients, explore thoughts that lead to new insights, learning, and action.
”Ray" symbolizes the ray of light that illuminates new perspectives and insights. "4U" underscores our commitment to providing personalized services, tailored to each client.
”Thinking Partner" emphasizes our focus on cognitive processes, reflection, and strategic thinking.
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